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Creative Use of Data

Entries in this medium are for creative executions that originated from specific data/insights. This includes, but is not limited to Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here

 

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Creativity/Storytelling – Entries in this category use data to inform a creative solution and/or narrative.
  • Real-Time – Entries in this category use data in the moment to adapt the creative execution/experience accordingly.
  • Specific Target Audience – Entries in this category use data to identify and craft a message to a specific community, culture, or group of people based on a unique behavior or insight. Target audiences include, but are not limited to generations, genders, and races.
  • Visualization – Entries in this category are for work specifically dedicated to the craft of visualizing data.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $525

Deadline 2: Oct 28th - Dec 15th: $625

Deadline 3: Dec 16th - Feb 2nd: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must either be dubbed in English or subtitled. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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